Baseball, apple pie and Coca-Cola: three great icons of American culture. With apologies to apple pie, rampant merchandising has long come to characterize baseball and Coca-Cola. Both were 19th ...

In May 1886, the very first glass of Coca-Cola was poured from a soda fountain at Jacobs’ Pharmacy in downtown Atlanta. Now 140 years later, the Atlanta beverage giant continues to reinvent how it ...

The Coca-Cola Company is transforming beverage dispensing with new machines allowing it to translate consumer trends into new ...

Coca-Cola and Amazon are teaming up to make a contactless soda fountain! The companies are adding technology to the freestyle machines so you can operate it with your smartphone. Just scan the QR code ...

Coca-Cola fans, this isn't a drill, it's finally happening—and we're not talking about the return of Diet Coke Cherry (although we've received word that's also underway). This past fall, the beverage ...

Coca-Cola Co. and cloud computing platform Amazon Web Services Inc. joined forces recently to rethink how people get fountain drinks amid the global pandemic caused by COVID-19. When people get food ...