The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

For the first time in the organization's history, the Professional Bull Riders tour, often seen as PBR, will make a stop in ...

SPOKANE, Wash - Eight seconds doesn’t sound like much, until you’re on the back of a 2,000-pound bull doing everything it can ...

Before Aaron Williams ever learned to read or write at school, he found himself honing his balance and strength to stay ...

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand ...

Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...

Professional bull riding fans, there’s a home for you on Paramount+. Skydance-owned Paramount and Professional Bull Riders have recently inked a new five-year media rights agreement to make the ...

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s Unleash the Beast tour. Financial terms of ...

Yeehaw! The bull riders will be bringing big country music acts along for the ride to Tallahassee in the spring. The Professional Bull Riders announced in a press release Dec. 2 that ACM and CMA Award ...

The Professional Bull Riders is back again at the National Western Stock Show January 12-14. This event always adds high-energy to one of the most historic western events in the country. Now in its ...

Professional Bull Riders Daylon Swearingen and Sage Kimzey join FOX Weather to discuss their experiences competing in one of ...

(Reuters) -Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's "Unleash the Beast" league series on Paramount+ starting in ...