Pride has become a particular point of anxiety in the past couple of years, Hartig said, as executives took notice of how some brands’ efforts to embrace the LGBTQ+ community backfired.

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...

Some major brands withdrew or scaled back their support for Pride events across the nation.

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that their involvement in events go unpublicized. The store’s famous bulls-eye ...

Pride Month is a time of celebration, awareness, and visibility for the LGBTQ+ community. It's also a period when major brands roll out a slew of colorful merchandise, capitalizing on the spirit ...

It’s officially Pride month, which means there’s no better time to support and shop from LGBTQIA+ owned and founded brands ...

The muted embrace of Pride from brands this month stands in stark contrast to the corporate celebration in recent years. Companies that previously billed themselves as proud allies in pursuit of ...

Most brands would be hard-pressed to turn their backs on a consumer segment with spending power equal to the GDP of Australia (or about $1.4 trillion) that represents about 10% of the U.S ...

Big brands distance themselves from Pride events amid DEI rollback. LGBTQ+ celebrations coast to coast are facing funding shortfalls as corporate sponsors cut back.

Pride organizers say they’re worried the administration’s antipathy toward trans people and drag performers could make ... Big brands distance themselves from Pride events amid DEI rollback.