Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

What's your competitive advantage when AI can do everything everyone does? 20 years of Kantar's BrandZ data point to one answer: brand equity.

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Paid visibility simply doesn’t cut it anymore. Audiences are now evaluating brands through AI-curated summaries and reputational signals, not just traditional search marketing and paid spend. And this ...

Slack didn’t buy Super Bowl ads. It didn’t plaster airports with billboards. But it still became the default operating system for modern work. How did they do it? Because the experience was the brand.

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

What's in a name? That which we used to call Twitter no longer smells as sweet, according to just-released brand equity valuation platform Brand Finance, which this morning downgraded the value of X's ...

Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives obsess over legal, financial, and branding integration, they ...

SAN DIEGO--(BUSINESS WIRE)--Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades ...

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.