Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy. PR, podcast appearances and social ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Joining a firm years ago provided a unique opportunity to help the company raise its profile and land a capital injection, a strategic investment that would allow it to grow and eventually be acquired ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

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Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...