The new Monster Energy Big 12 era is upon us. Over the summer, the Big 12 Conference signed a deal with Monster Energy that ...

Big 12 basketball and football fans are about to become very familiar with Monster Energy. Conference commissioner Brett Yormark announced Tuesday that the Big 12 has agreed to a multiyear agreement ...

The Kansas Jayhawks were picked to finish third in the Big 12 Media Preseason Poll that was released on Thursday. See the full rankings and analysis of KU's selection. The conference levied a $100,000 ...

The Big 12 Conference has announced a new multi-year partnership with Monster Energy that will make the global beverage company the entitlement partner for the conference’s football and men’s and ...