If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The toy shop has so many exciting and whimsical toys that will ...

Baby Einstein toys are designed to build upon the foundation of very early childhood education through music, creativity, imaginative play, rhyming sounds, lights, colors and more. Their toys engage ...

The publisher of Baby Einstein, a magical learning system whose claims are encapsulated in its name—but which looks more like Baby Forrest Gump as per PR snark from Washington University—is fighting ...

When Northport resident Lori Badanes' daughters were young, they would often visit Little Switzerland Toys & Dolls in Huntington as a treat after mother’s group meetups and annual visits to the ...

Brain booster or digital baby sitter? Researchers and consumer advocates have long criticized producers of educational baby toys and DVDs for overstating their products’ value. And now The Baby ...

LONE TREE, Colo. — In the corner suite of a two-story office building in suburbia, the imagination of Baby Einstein founder Julie Aigner-Clark runs wild. She giggles as she winds up toy chicks that ...

Screen Time is Slate’s pop-up blog about children’s TV, everywhere kids see it. In 1996, Julie Aigner-Clark was a stay-at-home mom in Colorado frustrated by a lack of sufficiently educational ...

NATIONAL (NBC) - Using educational videos and DVDs to educate your baby may actually do the opposite. That's according to a study released Tuesday. Researchers found the more babies watched those ...

The mother who launched the Baby Einstein child video empire by making videos in her basement for her own children says she’s stung by a controversy over whether the videos help babies learn or get in ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. For those parents out there who were holding out hope that scientists ...