BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

The post BYU basketball freshman AJ Dybantsa’s Fanatics deal helps boost $4.1 million NIL valuation appeared first on ClutchPoints.This season, the BYU basketball program will likely have more eyes on ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Texas quarterback Arch Manning is projected to enter his first season as a full-time starter while ranked as the highest-paid ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most significant NIL deals ever,” the company announced on Wednesday. The deal is set ...

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

The agency in charge of regulating NIL deals in college sports sent a letter to schools rejecting some agreements between ...

ESPN analyst Paul Biancardi shared a video of BYU freshman AJ Dybantsa in Times Square, New York, on his Instagram story.

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...