Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year ...

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool. In a series of "quit quitting" spots, Apple Watch ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...