Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

This is a big year for American Girl fans. It's the 40th anniversary of the brand, which launched in 1986. They've made three big announcements. First, the six initial historical dolls are being ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

We will cede that the dolls’ eyes are especially vacant, even for dolls.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

The first six American Girl dolls finally got their much-needed makeover as the Modern Era collection was unveiled. The ...