Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

How much is a paid-search click worth? How much of the company's budget is wasted per month? Search marketers at small and mid-size companies can now find answers through a new tool from WordStream ...

Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the ...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or ...