OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

For those who remain blissfully unaware, Melania is Brett Ratner's glossy documentary movie following the First Lady during ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

The adtech market is estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Fox Corporation beats earnings estimates with $5.18 billion revenue, up 2% year over year as cable programming and ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

If investments have varying returns over time, a portfolio may bear little resemblance to its original allocation.