Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

Apple has released new ‘Shot on iPhone’ videos that highlights the iPhone’s mic and camera quality. These four videos are the first ones in what Apple calls ‘Apple ASMR’. ASMR, or autonomous sensory ...

Are you worried because "the sound feels lacking when listening to ASMR on your smartphone" or "the high notes are piercing ...

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Apple’s Shot on iPhone series has highlighted photos and video taken with iPhones for several years now. Today, the company published a new series of four videos titled ‘Apple AMSR’ that were shot on ...