You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Retailing plays a crucial role in every individual’s day-to-day lives to meet their everyday needs. It is like an open house for trading. As it became a part of everyone’s life, full focused attention ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...