WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.