In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

The latter would apply to programs such as the Texas Longhorns, Ohio State Buckeyes, Alabama Crimson Tide and Michigan Wolverines, among other perennial powers. However, over the past year, the Texas ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...