Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

FRISCO — It’s been a busy offseason for Texas Tech quarterback Behren Morton. Before he spent time at the Manning Passing ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

Texas Tech's sophomore point guard Christian Anderson just finished a masterclass in how to be a floor general during the ...

Making a statement won’t be enough for a roster that cost reportedly over $30 million to put together. Anything short of at ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

McGuire, entering his fourth season at the helm, compiled a 23-16 record thus far following the 2024 season. While his tenure ...

Tennessee received a rugby commitment from a Texas Tech transfer. Andrew Ozwaldo Greene, a scrum half, will play for the Vols ...