Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

That’s where the athletics director, Carla Williams, comes in.

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.