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Nike, Turnaround Strategy Plays

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on foreign goods of its sneakers and athletic gear. The company, headquartered in Beaverton,

Reuters on MSN · 21h

Nike rallies on efforts to tackle tariff costs as turnaround takes shape

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China production for U.S.-bound goods bolstered investor confidence.

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Nike plans 'surgical' price increases

Associated Press News on MSN · 21h

Nike soars on a production shift away from China, but it warns of a $1 billion tariff hit

Nike’s shares jumped at the opening bell Friday after the company said it’s shifting some production away from China. But it also warned that tariffs imposed by the Trump administration will cost it about $1 billion before it makes internal changes, which include “surgical” price increases in the U.S. starting this fall.

Insider on MSN · 1d

Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing its reliance on China.

FOX8 WGHP on MSN · 16h

Nike warns ‘surgical’ price increases are coming soon

Nike’s chief financial officer has warned of a “surgical price increase” on products sold in the United States as the company tries to reduce the impact of new fees on its manufacturing operations in China. According to the company, 16% of Nike’s footwear imported to the U.S. comes from China.

Nike, Trump and tariff

CNN on MSN · 23h

Nike says its tariff bill is $1 billion

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday.

USA TODAY · 16h

Nike says Trump’s tariffs to add $1 billion to costs

Nike has warned that tariffs introduced by President Donald Trump could raise its costs by $1 billion this year.

BBC on MSN · 1d

Nike says Trump tariffs could raise its costs by $1bn

Company executives say the sportwear giant will cut its reliance on producing goods in China to ease the impact of US trade policies.

55m

US stocks hit all-time high just months after plunging on tariff fears

The threat of more severe tariffs continues to hang over the economy. The current pause on a round of retaliatory tariffs ...

21h

Trump tariffs hit Nike hard, force ‘surgical price increase’ on consumers

“These tariffs represent a new and meaningful cost headwind,” said Matthew Friend, Nike’s chief financial officer, via The ...

21hon MSN

Nike stock surges as company forecasts smaller sales, profit drops while tariff costs near $1 billion

Wall Street cheered some signs of a turnaround at Nike in its latest quarterly earnings report released late Thursday.

16h

Three takeaways from Nike’s worst annual earnings report in decades

Near the end of the call, Hill said Nike will “evaluate corporate cost reduction as necessary,” a result of slower recovery ...

1don MSN

Nike outlines $1B tariff headwind mitigation while advancing sport offense strategy for FY26

Q4 2025 Management View CEO Elliott J. Hill stated that "the results we're reporting today in Q4 and in FY '25 are not up to ...

1don MSN

Nike’s Earnings Were Ugly. But They’re Better Than Feared.

Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...

Families, businesses worry about the effect of tariffs on youth sports

For families like the Casamentos and businesses in the marketplace, there is continued uncertainty surrounding the possible ...

Nike: Fiscal Q4 Earnings Snapshot

The average estimate of 14 analysts surveyed by Zacks Investment Research was for earnings of 12 cents per share. The athletic apparel maker posted revenue of $11.1 billion in the period, also beating ...

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