The world's first Malibu Barbie Café outside the US has opened in Melbourne, offering a two-story pink paradise filled with ...

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a cart waiting to be shelved at a local Goodwill store.