Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays ...

Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, Chrome is readying a different “informed choice.” ...

Google says it will 'phase out' cookies in Chrome in the next two years. Credit: Mark Lennihan / AP / Shutterstock Google says it will "phase out" one of the main tools that allows companies to ...

Google says it will not roll out a standalone Chrome prompt to manage third-party cookies. Instead, users will keep seeing those individual website popups and have to manually manage what cookies ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Chat with SearchBot Please note that your conversations will be recorded. Google unexpectedly decided not to implement a new ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying the shift to a post-cookie ad world. But despite the change in stance ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...