The "fridge cigarette" trend features Gen Z members using Diet Coke as a stress-relief ritual, with experts noting that ...

Gen Z has embraced the "fridge cigarette," a Diet Coke break, as a nicotine-free pause in their digital lives. While offering ...

Gen Z is adopting a TikTok trend called 'fridge cigarette,' which involves Diet Coke, but experts warn it is not risk-free.

Gen Z is increasingly choosing to take on multiple jobs. Some creators are going a step further and posting about their side ...

A TikTok trend called “fridge cigarette”—where Gen Z sips Diet Coke to relax is going viral. But experts warn that relying on ...

Enter: the ‘ fridge cigarette’, the latest Gen Z hack circulating on social media, which allows people to enjoy a brief ( ...

A psychotherapist has explained just why Gen Z are having to a whip out a ‘fridge cigarette’ in the afternoon. If you’re not ...

Researchers for Coca-Cola unveiled Gen Z’s disdain for popular pet names amid the recent relaunch of the brand’s ever-popular “Share a Coke” campaign.

Have a ‘fridge cigarette': Diet Coke is the new smoke break “Even though Diet Coke might not want to be associated with cigarettes, it’s a truth about the brand that resonates with millions ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and pushing the boundaries of brand experiences and personalised connection.

But this should be done with care given the generation’s need for accurate information and susceptibility to the downsides of diet culture.

Have a ‘fridge cigarette': Diet Coke is the new smoke break “Even though Diet Coke might not want to be associated with cigarettes, it’s a truth about the brand that resonates with millions ...