An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain’s year-to-date stock price gains.

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant and logo.