Lady Gaga broke the record for highest-attended concert by a female artist on May 3, when she drew an estimated crowd of 2.5 million to her free concert at Copacabana Beach in Rio de Janeiro, Brazil.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)