Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

The changes worked. Chipotle's stock was trading around $6 a share when Niccol took over as CEO in March 2018. By the time he left for Starbucks last year, shares of Chipotle stood around $56 each ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...