News

From Hot Wheels to He-Man: Meet the Mattel exec charged with spotting toy stories with Barbie box office potential

Barbie producer and Mattel studio head Robbie Brenner is mining the company’s IP for film and TV. When it comes to turning a ...

Red Roses partner with Barbie before World Cup

The Red Roses' collaboration with Barbie will initially include t-shirts, hoodies and replica balls, rather than the ...

Playmobil and Mattel bring two icons Together: Barbie® joins the Playmobil world

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company, and Playmobil, the iconic German-based toy ...
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Meet Barbie’s Secret Weapon Against Type 1 Diabetes

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

How Mattel Studios President and Chief Content Officer Robbie Brenner Is Crafting a Post-‘Barbie’ Slate

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

Podcast Host Ken Biberaj Calls Out Mattel for Challenging Name Patent

Ken Biberaj ain't giving up his name for anyone ... even toy giant Mattel, who he says is overextending its reach in order to ...
Creators Syndicate on MSN1d

Hello! I'm Your New Best Friend: AI Barbie!

According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ...