News

This Is How Southwest Airlines Will "Monetize Every Dime Of Value" Of Its Boeing 737 MAX Orders
A t the Bernstein 41st Annual Strategic Decisions Conference, Southwest Airlines CEO Bob Jordan outlined the extensive ...
Southwest Airlines Just Made A Costly Mistake In Consumer Psychology
Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...
Southwest Airlines Has a Problem After Ending Free Bags
Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...
FOX 11 Los Angeles on MSN6d
Southwest Airlines baggage fee changes in effect: What you need to know
What they're saying. As expected, Southwest passengers said they were not happy. "The fact that they sent out an email about ...
Why Southwest Airlines Stock Climbed by More Than 5% Today
Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.
Southwest Airlines CEO Defends Major Seating Change as Not 'Crazy'
For years, Southwest Airlines stood apart from other airlines by not assigning seating. The open seating arrangement has now ...
Rolling Out5d
Southwest Airlines ditches beloved policy
Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...
Major airlines warn credit card fee bill could end frequent flyer rewards
In a letter to senators, airlines and aviation unions said the legislation could sharply reduce air travel and harm overall ...