On Thursday, a video went viral of Astronomer CEO Andy Byron and his co-worker Kristin Cabot being caught on the kiss cam at ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings. The company has teamed up with artist Phil Hansen to create a one-of-a-kind mural of ...

Referring to the controversial clip of Astronomer CEO Andy Byron and HR head Kristin Cabot getting cosy on screen during a ...

KFC Canada stages a Bridgerton-style bacchanalia for its latest "finger lickin' good" campaign from indie AOR Courage.

The revamping of the fast-food chain's marketing strategy, which began with the reintroduction of the Colonel as a mascot in 2015, has helped bolster both KFC and parent company Yum Brand's business.

KFC brought back Colonel Sanders in marketing two years ago. KFC "While Re-Colonelization was not related to this incident, it included investing more than 100,000 hours in team-member training ...

Viral Marketing. Funny Ads: How KFC Nailed It With Chicken Corsage Campaign. A tongue-in-cheek take on an unlikely prom accessory is a great example of how to do humor–without offending anyone.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

KFC “dramatically increased” inventory for the 2019 holiday season, but sold out again in just over 24 hours. And yes, there is more to these stunts than buzzy, “sold out” headlines and ...

You are a marketing director for KFC, a company that is test marketing a sandwich called the Double Down. This product is getting universally panned by people in the health industry, by food ...