The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken ...

KFC has launched a “comeback era” campaign featuring a three-part strategy to regain customers after ranking 18th on Yelp’s list of top chicken sandwich chains. As part of the promotion, KFC is ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that. It's a story of how strategy mapped a whole year's response to a major brand crisis ...