By investing in Bitcoin, GameStop doubles down on its outsider identity. Discover how this decision resonates with crypto values and what it could mean for corporate treasury trends.

GameStop has taken its first major step into the world of cryptocurrency. On Wednesday, the video game retailer announced it purchased 4,710 bitcoins, spending more than $500 million. The move marks a new chapter for the company,

GameStop buys $513M in Bitcoin, joins rising wave of corporate crypto adoption as firms shift treasury strategies in 2025.

At the time of writing, GameStop Corp (All Sessions) is projected to release its quarter one (Q1) 2025 financial results between 5 June 2025 and 9 June 2025.

As the GameStop brand has transformed over the years, we’ve seen the company make a concerted effort to get into the business of cryptocurrency and blockchain technology. The company’s latest move is a big bet on that sector of the tech world, as GameStop has purchased 4,710 Bitcoin.

GameStop Corp (NYSE:GME) shares climbed over 2%, but pared back some gains premarket Wednesday, after the video game retailer disclosed a $513 million investment in bitcoin, a significant step in its strategy to diversify assets and strengthen its balance sheet.